Have you ever wondered how anti-aging treatments really work?
It’s quite simple actually. You just need a team of medical professionals, equipped with cutting edge technology, who are ready to put their heart and soul into sculpting your wishes like a Michelangelo of the 21st century.
The challenge at hand
When it comes to health, people are skeptics, especially our main target Generation X and Y. Therefore creating a trustworthy and secure user experience for them was a must. (Imagine getting older instead younger) fuck that shit.
Users want to get educated about the tech used and doctors’ expertise and with that to overcome their fear and insecurity, bringing them closer to UrbanRx solutions. they want to know details it’s their health and body and we feel them.
apart from the topic above, we were tasked to create a distinct brand that it’s feminine, warm, approachable and easy-going.
The use of duotone photography created a fresh and distinctive visual style, one through which Urban Rx could differentiate itself among its competitors, and stay memorable.