Search Engine Optimization (SEO)

These days search engine optimization is not what it used to be. To be able to rank high in organic ranking results, you simply have to approach your online existence from every aspect:

1. Perfect onsite SEO set up in line with Search Engine Guidelines
2. Informative and useful content that users will appreciate
3. Continual effort to spread the word about your products and services online
4. Well planned social media communication activities

The good news is that you as a customer do not have to focus on your digital marketing. Pogon’s SEO team will do that for you.

We have a well-established process that helps us plan, execute and monitor SEO results, providing guidance and consultancy to you as our valued client, at every step of the process.

1. SEO Analysis – Keywords Analysis, Competitive Analysis, SEO Audit
2. Onsite SEO Set Up – Website meta data and content optimization, Google Search Console (Google Webmaster Tools) set up, Google Analytics set up.
3. Offsite SEO Strategy and plan, link building, social media plan and content generation plan.
4. Monthly Reports and recommendations.

SEO is a process that requires long term engagement, but it is also an activity that provides long term results. Investing in SEO will benefit you in many ways, starting with organic traffic generation, increasing website visibility, increasing brand authority and sales.

Search Engine Advertising (SEA)

Search Engine Advertising is a fast solution to get sales and visibility results especially for new brands and products. SEA is usually recommended to startup businesses and to other businesses that require prompt effects for time limited marketing campaigns.

Google AdWords is the advertising platform with highest reputation these days. Pogon’s digital marketing team, Google AdWords Certified Professionals, offer complete online advertising service:

1. Advertising strategy in line with your business needs and goals (short term and long term ones)
2. Google AdWords strategy and implementation
3. Google Analytics integration
4. Weekly monitoring and improvements
5. Monthly Reports and recommendations

Social Media Advertising is another advertising opportunity when in need to target specific audiences that utilize specific social media platforms.

1. Facebook Advertising
2. Twitter Advertising
3. LinkedIn Advertising

Email

We can create engaging and custom e-mails just for you. Tell us what to aim for and we’ll work together to increase your open, clickthrough and all other measurable rates.